CHANEL NEWS

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A BAG CREATED BY A ‘COUTURIÈRE’
‘THE CHANEL ICONIC’

The CHANEL iconic bag bears all the attributes of a bag created by a ‘couturière’. Its conception — a bag in a bag held in place with ‘points de bride’ stitches — evokes that of Ready-to-Wear. The bag’s interior and the exterior are mounted by hand using the ‘piqué retourné’ ("stitch and turn") gesture.

A concentrate of dreams, emotions, history and meticulously crafted luxury, the CHANEL 11.12 bag is more than a classic. An icon of timeless elegance that will forever embody the allure of CHANEL.

‘THE CHANEL ICONIC’
SAVOIR-FAIRE

The exceptional expertise of CHANEL is nestled in every detail of the bag, as beautiful on the inside as it is on the outside. Inspired by the House’s couture savoir-faire, the 11.12 bag requires up to 180 operations and takes 15 hours to make.

Film directed by Sofia Coppola.

THE CHANEL ICONIC BAG
AS SEEN BY LOUISE DE CHEVIGNY

On Louise de Chevigny’s arm. The model and friend of the House talks about her relationship with her CHANEL iconic bag.

Photographed by Inez & Vinoodh.

THE CHANEL ICONIC BAG
AS SEEN BY ANNA MOUGLALIS

Actress and House ambassador Anna Mouglalis shares her impressions on the origins of the CHANEL iconic bag.

Photographed by Inez & Vinoodh.

THE CHANEL ICONIC BAG
AS SEEN BY RIANNE VAN ROMPAEY

Model and friend of the House Rianne van Rompaey carries the CHANEL iconic bag in the campaign photographed by Inez & Vinoodh.

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EVERYDAY LIFE COMPANION
‘THE CHANEL ICONIC’

Universal and yet intimate, the 11.12 bag is passed on as a precious and personal heritage. Designed for every woman, it embodies the audacity of Gabrielle Chanel.

Photographed by Inez & Vinoodh.

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IMAGINED FOR EVERYDAY LIFE
‘THE CHANEL ICONIC’

Functional, imagined for everyday life, the 11.12 bag features an adjustable metal chain interlaced with a leather ribbon, added by hand.

Photographed by Inez & Vinoodh.

THE CHANEL 19 BAG
CODES

The CHANEL 19 bag bears the essence of the House and all of its codes, weaving a veritable link between the past, the present and the future. Film co-directed by Roman & Sofia Coppola.

#HandbagCHANEL19

THE CHANEL 19 BAG

“I love how Steven Meisel shoots women and how he has captured each of their personalities, Margaret is exuberant, Taylor is bright and full of energy and Marine is an elusive French beauty,” says Sofia Coppola who co-directed the film with Roman Coppola.

#HandbagCHANEL19

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THE CHANEL 19 BAG
CAMPAIGN

Actresses Margaret Qualley, Taylor Russell and Marine Vacth star in the new CHANEL 19 bag campaign imagined by Sofia Coppola and photographed by Steven Meisel.

#HandbagCHANEL19